
Digital Marketing Foundations
Build a practical understanding of channels, audiences, offers and measurement.
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Build a practical understanding of channels, audiences, offers and measurement.
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Plan social content that a team can create, publish and manage consistently.
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Understand the structure of Meta campaigns and a responsible testing process.
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Plan search campaigns around intent, relevant messages and useful destinations.
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Learn to connect helpful pages, technical basics and a realistic search plan.
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Build location-relevant pages and trustworthy business information for genuine service areas.
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Create an editorial system rooted in customer questions and reviewable facts.
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Design consent-aware email journeys and useful follow-up messages.
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Improve the path from interest to a qualified conversation.
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Define a measurement plan that helps teams make better decisions.
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